About us 

When people think of Malai Paneer/ Ice creams and Sweets, they think of happiness, joy, comfort and love. Taking inspiration from these emotions, we started off on a fun filled journey of creating magic in the form of our products. With each step we took, the journey became sweeter and yummier. That tiny distribution started by our founder and managing director, Mr Hitesh Punjabi in Dubai has today become one of the major Paneer and other dairy as well as Agro distribution company in UAE, because of consumers love, our exceptional quality, and the tireless commitment to provide delicious products made with 100% pure milk.

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In 2014, a small distribution was born in Dubai out of the desire to build sweet memories of joy and happiness to the citizens of the town. Now, over 10 years later, we look back at our journey from that tiny distribution to a vast and one of the major distribution network in UAE, our hearts fill with gratitude towards the love and support that people and our major buyers have shown towards us.

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We use state of the art technology and modern machinery to prepare, package and distribute your favourite paneer/ ghee and other dairy products. Your support and faith in us propels us to reach further heights each day.

Price Master General Trading LLC, has evolved as a complete trade house of all your dairy and agro needs in the span of 10 years and has become a one stop solution to all buyer's Dairy/FMCG and Agro Products needs. Connecting buyers across the globe. The good work of the team and the patronage of loyal clients have today made us one of UAE's fastest growing company in the FMCG sector.